The Demand Gen Fix by GrowthMode Marketing
B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush those revenue targets.
Episodes
72 episodes
How to Leverage AI in Marketing: What We’ve Learned | Part 2
As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insigh...
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Season 1
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Episode 71
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31:51
How to Leverage AI in Marketing: What We’ve Learned | Part 1
AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and in...
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Season 1
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Episode 70
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24:58
How to leverage AI in marketing: Learning & experimenting
Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies...
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Season 1
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Episode 69
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29:45
What to think about before you cut your marketing budget
It has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to dec...
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Season 1
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Episode 68
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17:05
How to leverage LinkedIn to reach more HR tech buyers
Building brand awareness in the market can take many forms. One channel that has gained a lot of momentum is LinkedIn. If your buying audience hangs out on LinkedIn, it can be a prime marketing channel for your company. It can play a pivotal ro...
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Season 1
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Episode 67
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32:54
Dialing in your marketing: The levers that impact results – marketing & sales alignment + sales processes
In past episodes, we’ve been digging into the 12 levers that we believe need to be dialed in around your marketing efforts to optimize results. In this 6th and final episode of the multi-part series, we are wrapping up with the final two levers...
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Season 1
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Episode 66
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26:22
Dialing in your marketing: The levers that impact results – tactics + measurement
In the ever-evolving landscape of marketing, it’s crucial to fine-tune every element to drive optimal performance. In previous episodes, we delved into the first eight essential marketing levers out of the 12 we believe need to be dialed in to ...
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Season 1
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Episode 65
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32:50
Creating a new product category in a crowded market: Part 2
With so many options in the HR tech market, standing out can be a daunting task, especially when your technology doesn't fit neatly into an existing category. But it’s clear that while building a new product category in HR tech or work tech is ...
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Season 1
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Episode 64
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17:45
Creating a new product category in a crowded market: Part 1
The HR tech market is extensive – with a lot of options to solve the big challenges. According to Sapient Insights, there are 7 established product categories in HR tech, with 55 application categories within the main product categories. But wh...
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Season 1
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Episode 63
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20:56
Dialing in your marketing: The levers that impact results – brand identity + awareness and content
Marketing is often described as a complex game with elusive success formulas, challenging marketers to cut through the noise and capture the attention of potential customers. This episode, part of a series exploring 12 essential marketing lever...
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Season 1
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Episode 62
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27:38
Dialing in your marketing: The levers that impact results – scale & contact database
Marketing is a challenging game to play. And figuring out the magic formula to success is not an easy feat. As marketers, we’ve got a hard job: break through the clutter of a noisy market to get the attention of prospects and win them over. &nb...
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Season 1
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Episode 61
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28:51
Selling AI in the HR tech market is a new frontier: Part 2
AI isn't just a buzzword. Over the last year, it's become a pivotal component in almost every HR solution, with many companies integrating AI into their technology platform to enhance their offerings. Marketers are keenly positioning AI at the ...
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Season 1
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Episode 60
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18:34
Selling AI in the HR tech market is a new frontier: Part 1
AI has been around for years, but it has really taken off in the last year within the HR tech market. It seems nearly every solution includes some level of AI baked into the capabilities. And many marketers are leading with this technology in t...
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Season 1
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Episode 59
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23:03
Dialing in your marketing: The levers that impact results – strategy & budget
Effective marketing is multifaceted, requiring dialed-in alignment across various components to truly optimize your demand generation programs. Each lever is a critical piece of the marketing puzzle, capable of transforming the results of your ...
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Season 1
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Episode 58
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23:54
Dialing in your marketing: The levers that impact results – audience & positioning
The key to effective marketing is making sure your programs are dialed in to the behaviors and needs of your target market and the strategic objectives of your business.Beginning in this episode, GrowthMode Marketing introduces how we d...
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Season 1
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Episode 57
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20:12
When prospects go dark… and how to re-engage
The sales team is working actively with a hot prospect. They watched demos, enthusiastically engaged in communications and requested a proposal … then suddenly, nothing. They stop responding. It’s frustrating for sure, but there may be many rea...
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Season 1
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Episode 56
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21:15
Uncovering buying intent to win more new business
With just 5% or less of B2B buyers in the market to buy at any given time, marketers need to get creative to drive leads and meet revenue goals. Your middle- and bottom-of-funnel prospects are the most likely audiences to have buy...
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Season 1
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Episode 55
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25:18
How to gear your marketing programs to today’s HR tech buyer
The GrowthMode team is hearing from many marketing leaders who say they’re struggling to figure out why their programs aren’t driving better results. The reasons can sometimes be more obvious to us because we have the luxury of looking at it fr...
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Season 1
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Episode 54
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24:23
With fewer prospects buying HR technology right now, should you slash your marketing budget?
For more than a year, there have been less prospects in the market to buy HR tech solutions. It’s estimated that only 1% of prospects are actively buying these days compared to the more typical 5%. And this trend isn’t showing signs of a reboun...
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Season 1
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Episode 53
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19:10
Taking creative risks with your marketing to stand out in the HR tech market | Part 2
In part 2 of our conversation with Matt Torman, content marketing pro at work tech company, Brex, we continue exploring why moving away from marketing that attempts to be “everything to everyone” helps you breakthrough and standout in a crowded...
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Season 1
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Episode 52
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19:45
Taking creative risks with your marketing to stand out in the HR tech market | Part 1
In the very crowded HR and work tech space, too many marketers play it safe with their marketing campaigns. It creates a “sea of sameness” where businesses get lost in a multitude of messages across many different brands that blend and sound th...
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Season 1
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Episode 51
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16:05
3 challenges that consistently hinder marketing performance at HR tech companies
A lot of really good HR tech companies get lost in a crowded market. That’s because you’re vying for attention with more than 21,000 HR tech businesses selling technology platforms—with new start-ups joining the industry all the time. ...
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Season 1
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Episode 50
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26:11
The product marketing perspective: Breaking through the crowded HR tech market
The HR tech market is extremely crowded – and many brands get lost in the sea of sameness. Defining your differentiation is a critical step to breaking through the clutter. But how do you go about it?This is often the job of product mar...
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Season 1
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Episode 49
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25:34
Why it’s critical for marketing and sales to align on shifting buyer behavior
Traditional sales processes that work a cold lead through a buyer journey defined by a HR tech businesses is fading fast. Prospects want to self-educate and be in control of their buying process and timeline. However, that doesn’t diminish the ...
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Season 1
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Episode 48
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28:57
Lead generation: Does it work anymore?
Are you seeing the performance of your lead generation marketing efforts dip? As prospect buying behaviors evolve, many tried and true marketing methods aren’t driving the results they once did. We’re hearing it from fellow marketing colleagues...
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Season 1
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Episode 47
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17:51