The Demand Gen Fix by GrowthMode Marketing
B2B buyer behavior is changing and traditional lead generation tactics just don’t work the way they used to. Enter demand generation - a strategy that caters to the way buyers actually want to buy. Join us for interesting conversation around how to create a catalyst for growth by building your company’s demand generation engine. This podcast is for HR technology marketers and leaders – as well as any other B2B marketer that is ready to break through the clutter of a crowded market and crush those revenue targets.
Podcasting since 2023 • 72 episodes
The Demand Gen Fix by GrowthMode Marketing
Latest Episodes
How to Leverage AI in Marketing: What We’ve Learned | Part 2
As AI technology evolves, its role in B2B marketing becomes increasingly impactful, yet understanding how to use it effectively can be a challenge. In this episode, we continue to take a deep dive into our team’s journey with AI, sharing insigh...
•
Season 1
•
Episode 71
•
31:51
How to Leverage AI in Marketing: What We’ve Learned | Part 1
AI is rapidly transforming marketing by automating tasks, enhancing creativity, and optimizing workflows. It’s no longer just for tech companies—as B2B marketers, we all can now easily integrate AI into our strategies to drive efficiency and in...
•
Season 1
•
Episode 70
•
24:58
How to leverage AI in marketing: Learning & experimenting
Unlock the power of AI and how it can help marketers by embracing a mindset of continuous learning and experimentation. From understanding the basics of AI-driven platforms like ChatGPT to practical tips on how to incorporate these technologies...
•
Season 1
•
Episode 69
•
29:45
What to think about before you cut your marketing budget
It has been a challenging couple of years for many companies in the HR tech space – as many have struggled to hit revenue targets. There have been less buyers in the market. And those that are looking to make a purchase often take longer to dec...
•
Season 1
•
Episode 68
•
17:05
How to leverage LinkedIn to reach more HR tech buyers
Building brand awareness in the market can take many forms. One channel that has gained a lot of momentum is LinkedIn. If your buying audience hangs out on LinkedIn, it can be a prime marketing channel for your company. It can play a pivotal ro...
•
Season 1
•
Episode 67
•
32:54